Dole Partners Seminar

From left: Pearly Avengoza, Raymond Lim and Dang Cruz from Landmark, Dole Asia president James Prideaux, Dole Philippines general manager Brenda Te, Ronald Billiones and Iris Francia.

The business of selling “fresh produce” in these times means engaging everyone involved in the food-distribution chain on the necessary innovation and quality standards to ensure that what goes onto the shelves, right up to the consumers’ forks, is indeed fresh and safe.

Dole, a global producer and marketer of high-quality fresh fruits and vegetables committed to fulfill its customers’ needs and consumers’ expectations in the critical areas of quality assurance and food safety, recently held the first-ever Fresh Produce Seminar entitled “Fresh Farm and Beyond” at Dusit Thani Hotel, Makati.

The event sought to expand and deepen the knowledge of their business partners and potential clients on fresh produce. The seminar also discussed cutting-edge farming techniques, harvesting processes and handling requirements of Dole produce, including bananas, pineapples, papayas, asparagus and other vegetables. This allowed clients to discover the delicate step-by-step process products undergo, from seed to shelf to fork.

The seminar also highlighted the importance of addressing quality management, assurance and food safety in the production and distribution of products that bear the Dole trademark.

Dole headlined its continuing efforts to develop new innovative food offerings through state-of-the-art production and processing infrastructure. These new offerings include a growing line of value-added products and ready-to-eat food offerings such as the Apple Slices and Cavendish Singles that focus on providing healthy snacking options and convenience to consumers by being widely available in supermarkets, convenience stores, fast-food chains and gas stations.

Topping the event was a showcase of the marketing programs and products Dole is set to launch during the remainder of the year. Leveraging on being the world’s largest producer and marketer of high-quality fresh fruits and vegetables, Dole provides consumers in more than 90 countries with high-quality food products. While maintaining its strong global market leadership, it also continues to strengthen its commitment to the Philippine market with local farms located in the northern and southern parts of the country that deliver the freshest fruit and vegetable offerings available nationwide.

By Business Mirror

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